A MONIMENT TO A CHAMPION’S LEGACY

Large-scale mural work for Club Atlético Peñarol

Peñarol mural

THE PROJECT

Peñarol is one of the world's most legendary football clubs, with a massive fan base and rich visual identity.

The project was to create a large-scale mural inside the club’s Campeón del Siglo stadium that would channel Peñarol’s pride, legacy, and mystique—something bold, typographic, and worthy of the institution.

The brief was open-ended. What they wanted was simple: something epic, yet institutional. A mural that fans would walk past and feel. Not corporate, not illustrative. Just raw club identity, distilled through history and design.

Gastón leading a project

MY ROLE

  • Conceptualised and designed the mural

  • Researched graphic archives and interviewed club historians

  • Created custom lettering inspired by historic football aesthetics and 20th-century Uruguayan signage

  • Executed the full mural solo on-site (layout, surface prep, painting)

  • Liaised with club reps and internal stakeholders

Gastón painting letters for a mural

PROJECT HIGHLIGHTS

  • This was a passion project. My father is also a painter, and has done significant artwork for the club. Being a Peñarol supporter since childhood, there was emotional weight to every brushstroke.

  • I treated the design almost like a typographic war cry—bold contrasts, hard lines, traditional composition.

  • The scale, location, and symbolic importance of the club required not only executional skill but conceptual restraint: it needed to feel timeless.

  • The mural sits within the stadium itself—permanent, physical, and now part of the visual language of match day.

Peñarol mural

OUTCOME

The mural was extremely well received. It’s become a photo spot for fans and players alike, and a powerful reminder of the club’s identity. From a professional standpoint, it cemented my name locally as someone capable of delivering serious, large-scale, culturally relevant work.

It was also a turning point in how I view my craft, not just as visual work, but as a carrier of pride, heritage, and belonging.

Gastón painting Peñarol mural

CREDITS

LET’S WORK

Have a wall, a window, or a creative project in mind?

Whether it's a custom mural, a hand-painted sign, a lettering workshop — or you’re looking to collaborate on something visual with character — I’d love to hear from you.